Frame the question
Define the commercial measures, comparison periods and decisions the dashboard needs to support.
PRACTICAL PROJECT / Executive reporting
Sales Performance Dashboard
A focused executive view of revenue, order volume, product performance and regional movement.
DATACRAFT / COMMERCIAL
Executive reportingSales performance
JAN — AUG 2026Revenue₦8.42M+18.4%
Orders2,817+7.2%
Avg. order₦2,989+10.5%
Revenue movementMONTHLY
By region
34%
- West
- Central
- East
THE BUSINESS QUESTION
“Which regions and product groups are driving growth, and where is performance beginning to slow?”
01 / THE PROCESS
From untidy records
to a useful answer.
Prepare the data
Use SQL to remove duplicates, standardise product and region labels, and aggregate clean transaction records.
Build the model
Connect orders, products and locations, then create measures for revenue, growth and average order value.
Design the story
Arrange headline metrics and trends so a decision-maker can understand performance at a glance.
02 / WORKING VIEWS
See the analysis
take shape.
Each project moves through a working layer before the final dashboard. These views show how clean structure and clear hierarchy make the result easier to trust.
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DATECATEGORYREGIONACTUAL04/03/26TechnologyWest₦238,40011/03/26OperationsCentral₦196,25018/03/26ServicesEast₦174,90025/03/26TechnologyWest₦261,780
DATACRAFT / COMMERCIAL
Executive reportingSales performance
JAN — AUG 2026Revenue₦8.42M+18.4%
Orders2,817+7.2%
Avg. order₦2,989+10.5%
Revenue movementMONTHLY
By region
34%
- West
- Central
- East
03 / WHAT IT REVEALS
Analysis becomes useful when it changes the next decision.
A single reporting view that helps a commercial team move from scattered transactions to weekly decisions.
01
West region leads total revenue by 24%.
02
Technology products have the strongest average order value.
03
Revenue growth accelerated during the final six weeks.